The Bulls Eye program is a sophisticated and flexible program solution designed for client programs with up to 2,500 participants. In addition to the set of employee or customer program administration tools included in Advantage, Bulls Eye integrates

• content management tools
• participant messaging and communications
• multi-tiered program structures
• automated participant management and reward distribution methods

Content Management enables the program administrator to dynamically modify text and graphical content across key points of the program web site. Messaging tools allow distribution of internal messages and notifications to participants, as well as allowing participants to provide feedback to the program administrators. Bulls Eye supports a multi-tiered program structure where employees and managers can participate with different reward earning and redemption options for each participant type.

Bulls Eye was created to support clients with more sophisticated program requirements, providing a powerful and dynamic program structure on which to build complex incentive and loyalty marketing solutions.

If you are looking for a program that requires integration with existing applications, custom actions or participant populations above 2,500,
take a look at the Performance Plus program.